The Top 5 Ways for Insurance Companies to Use Social Media
Almost all companies can derive some benefits from social media. And insurance companies may be near the front of the pack, though many are still making little headway, even in 2010. Ultimately,...
View ArticleIBM’s Delicate Social Media Balancing Act
Since its humble beginnings in 1986 as the Tabulating Machine Company, IBM has been an innovator. So it should come as no surprise that the company that invented much of the technology that spurred a...
View Article15 Tips to Manage Social Media Risks
Social networking presents many opportunities for companies that use it properly. But those that don’t may face reputation damage, defamation cases and intellectual property lawsuits. So, armed with...
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Sticks and Stones
A question that comes up frequently when discussing social media is what to do when you are the subject of negative comments online. It is an interesting dilemma. On the one hand, the freedom and...
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Status Update — Fired
Facebook recently reached a milestone: 750 million active users worldwide. With people spending more than 700 billion minutes per month on the social network, it’s no wonder many users get themselves...
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Keeping Big Brother at Bay
(Image: Pan Xunbin / Shutterstock.com) With nearly 850 million Facebook users worldwide, it is safe to say that you and just about everyone you know probably has an account. Yet somehow, we’ve...
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The Social Media Balancing Act
RM: What risks do corporations face when it comes to their social media presence? Adam Cohen: I think there are significant risks to the corporation itself because they don’t have as much control of...
View ArticleEffectively Managing Social Media Risks
Social media platforms such as Facebook, Twitter and LinkedIn have become integral parts of doing business. Whether your business aggressively uses these platforms to reach potential or existing...
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Brandjacking on Social Media and Beyond
Recruit employees on LinkedIn. Respond to customer queries on Twitter. Promote marketing initiatives on Facebook. These are tactics that brands execute day in and day out. We have become desensitized...
View ArticleFake Facts: What the Rise of Disinformation Campaigns Means for Businesses
In January 2019, a video surfaced online purportedly showing a Tesla self-driving vehicle knock over a robot prototype at CES, one of the world’s biggest consumer electronics shows. The video went...
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